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About us

Auckland's favourite specialty Asian Wholesale store


Soung Yueen is a New Zealand company that specialises in supplying Asian Foodstuffs to restaurants and food markets throughout the country. The Auckland based started trading in 1930.  It is proudly New Zealand owned and operated by the same family until the present day. 

Initially established to meet the needs of the local Chinese community in Auckland our business has grown to supply the huge array of New Zealanders, Chinese, Thai, Filipino, Malaysian, Vietnamese, Korean, Indian and Japanese consumers that have grown to become a key fabric of what makes up New Zealand’s dining out scene.

We have vast experience in supplying leading restaurants, food outlets and food markets of New Zealand which has made us key suppliers to our valued customer base.

Soung Yueen is known as company that stands for honesty and integrity.  A name you can trust. It is our policy to stand behind our quality and freshness of our products. This is why Soung Yueen has been held with the highest regard in the Asian grocery industry for over 80 years.

We have a wide variety of products sourced from China, Hong Kong, Thailand, Singapore, Malaysia, Philippines, Vietnam, Australia, USA and Europe. We pride ourselves on bringing the highest quality products at the best prices to our customers. 

Our customers have confidence in our prices, product range and product knowledge
 and therefore have continued to support us over the many years.  

Our customers do expect the very best from us and in turn we also expect the very best from our suppliers. To achieve this we focus on building and maintaining lasting relationships with both our customers and our suppliers.


Soung Yueen has vast experience in sourcing high quality products at reasonable prices.  If there is something you would like us to help you obtain, please give us a call or contact us here.

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